Weird “Snowing” Billboards!
Here’s a billboard that’s supposed to “snow” if it’s also snowing in the mountains. What a great advertising concept and I wonder how much they put into making this.
Other than advertising itself, this is great buzz marketing, taking the world by a snow storm on every bus stop.
Tryvann Winter Park is a modern and highly equipped ski resort only 15 minutes from the center of Norway’s capital city, Oslo. Whilst downtown can be completely free of snow, Tryvann can be a winter wonderland with perfect ski conditions.
A smart technical solution made it possible to create a mini snowstorm inside transparent billboards. Every time it snowed at Tryvann Winter Park, mini snowstorm was started and stopped by sending an SMS.
Tags: 15 minutes, billboard, billboards, buzz marketing, city oslo, great advertising, mountains, norway, ski conditions, ski resort, sms, snow storm, snowstorm, technical solution, tryvann, winter park
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