Marketing FAIL – Pschitt(Shit) Soda!
There was once when American auto-maker Chevrolet named their car, Nova, and tried to sell it in South America. Nova means “no go” in Spanish.
Here’s another soda thingee from Perrier, French water company, called “Shit”, or Pschitt. (same thing for us Americans)
No offense but Pschitt marketers are Pschitty at their job.
The French “Pschitt” is a popular brand of soda in Europe – it’s owned by Perrier, in fact. For obvious reasons the name does not play well in English-speaking countries.
Tags: american auto, auto maker, chevrolet, english speaking countries, europe, marketing, perrier, soda, south america, thingee, water company
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