Weird Road Signs at Reno!
Well, it looks like I miss the weird signs at Reno. Darn, but Hot August Nights was definitely the shi+.
The Glenn Group wrote sign copy, created layouts for the printer, and hung the signs. The design team’s primary challenges were to make the signs as authentic looking as possible, and to duck police officers and city officials during “installation.”
In a city where street art and renegade postings are not common, the signs inspired surprise, delight, and good feelings about the city.
Tags: challenges, city officials, good feelings, hot august nights, police officers, postings, renegade, reno, road signs, shi, street art, surprise, target, Weird Signs
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